Retain · Broadcast & Campaigns · Win-back & bonus days

Bring them back, and prove it paid.

Win back members who stopped coming, fill your quiet days with bonus stamps, and nudge people at the right moment. Every campaign shows what it cost and what it brought in.

Win back members who driftedFill your quiet daysSee what each campaign brought in
Salon client receiving follow-up offers on WhatsApp and booking again
We miss you · September96 came back · KES 61k extra×10.2
“We miss you” · 96 came back · KES 61k extraDouble stamps, Tuesdays · 41 back on a quiet dayOne reward away · 52 came in within 7 daysBirthday treat · 19 of 28 used itSo close to Gold · about 26 expected186 members at risk · win-back ready

Running customer conversations for WhatsApp-first businesses

  • Vsquared Networks
  • Bizflow
  • Kings Mabati
  • Wave Link Networks
  • Game Changer
Start a campaign

Eight reasons to come back.

Bring back members who drifted, fill the quiet days, and nudge people at the moments that matter: a birthday, one stamp to go, a late visit, stamps about to expire, a tier within reach.

WhatsApp · Kahawa House · Win-backHi Peter, we haven’t seen you in a while! Come in before 30 Nov and every visit earns double stamps. You’re 2 away from a free coffee.09:00 ✓✓Only to members who agreed to offers
Build it in four steps

Who, offer, when, message, and what it should bring back.

Every campaign is the same four steps. Before you schedule, the estimate shows how many members should come in, what the extra stamps and messages cost and the extra spend to expect.

New campaign · Tier pushSo close to GoldSchedule
EstimateFrom past tier pushesMembers likely to come inAbout 26 (45%, from past tier pushes)Extra stamps costAbout KES 1,000Messages costAbout KES 120Expected extra spendKES 31,000Likely to reach Gold10 to 14
Bonus days

Turn your quietest day into a reason to come.

Double stamps or a fixed bonus on the days and hours you pick, for a few weeks or always. Cap the extra per member so a bonus never runs away with you.

Only on these daysBonusMultiply what they earn · ×2Daily from14:00 until 17:00 (optional)CapAt most 4 extra stamps each
Member visits a week, by day
118Mon
105Tue
72Wed
96Thu
142Fri
170Sat
88Sun
312 visits so far; 41 members came back on a day they never used to.
Car wash regular getting a “your car misses you” message with 10% off his next wash
Who’s drifting away

Catch regulars before they’re gone.

Members who used to come at least every two weeks and haven’t been for 21 days are flagged at risk, sorted by what they’re worth. One tap starts a win-back for all of them.

At risk · 186 members14 Gold · 52 Silver · 120 Member
Peter MwangiGoldWeekday mornings, Westlands26 days ago
Mary AchiengGoldTwice a week, CBD24 days ago
Joseph KamauSilverWeekly, Westlands23 days ago
Esther NjorogeSilverWeekly, CBD22 days ago
Campaign results

Which campaigns brought people in, and what each one cost.

Every campaign holds back 10% of its audience. Extra spend is what members reached spent above that group, so the result is what the campaign really added.

Running now31 ended in September
Members reached1,692Across 4 campaigns
Came in20812% of those reached
Extra spendKES 131kAbove the held-back group
Back per KES 1KES 8.70Campaign cost KES 15k
Every campaign, side by sideCompared with a 10% group held back from each
Double stamps, TuesdaysRunning · ends 30 NovReached 1,180Came in 41Rate 3%KES 24kCost KES 6kKES 4.0
Birthday treatAlways onReached 28Came in 19Rate 68%KES 15kCost KES 2kKES 7.5
One reward awayAlways onReached 74Came in 52Rate 70%KES 31kCost KES 1kKES 31.0
We miss you (September)EndedReached 410Came in 96Rate 23%KES 61kCost KES 6kKES 10.2
“We miss you” members spent KES 118k after coming back; KES 61k of that is above what the held-back group spent.
“We miss you” (September), step by stepMessaged410Read356Came in96Came again5858 of the 96 came again within a month, without another offer.
Messages sent for campaigns
Sent2,140Delivered98%Read81%Tapped a button23%Replied STOP19
Messages only go to members who agreed to offers (61%), at most 2 a week, never after 8 pm.
FAQ

Campaign questions.

What owners ask before their first win-back.

ACTStill have a question?

Ask ACT, running on this site, or bring your quiet days and lapsed regulars to a 20-minute Workflow Review and we’ll plan the first campaign with you.

Win-back for members who stopped coming, bonus days on quiet days or hours, a birthday treat, one-reward-away nudges, visit-due reminders, expiry reminders, a tier push and a referral drive.

Choose how long without a visit counts as gone, for example 45 days, and the bonus they get on their next visit. Members who agreed to offers get a WhatsApp invite, and a reminder later if they haven’t come.

Yes. Pick the days, and optionally the hours, when the bonus applies, multiply what members earn or add a fixed amount, and cap how much extra each member can get.

Yes. The estimate shows how many members are likely to come in, what the extra stamps and messages cost, and the extra spend to expect. You can send yourself a test first.

Each campaign holds back a small group of members who don’t get it. Results compare what those reached spent with that group, so you see the extra spend, the cost and what came back for every KES 1.

Campaign messages only go to members who agreed to offers, at most 2 a week and never after 8 pm. Members can reply STOP at any time.

Start with one workflow

Win back your regulars and see what it brought in.

Tell us your quiet days and who stopped coming. We’ll set up the first campaign and its results with you.

Free trialNo card requiredOfficial WhatsApp Business Platform
ACT · completed actions0 of 4 done
“We miss you · 410 members”ACT is on it
“Double stamps on Tuesdays”
“One stamp away”
“Happy birthday, Mary! 🎂”