Sales & CRM · Click-to-WhatsApp ads

From ad tap to paid order.

When someone taps your Facebook or Instagram ad, ACT answers the WhatsApp chat in seconds and asks your questions. The lead keeps the ad it came from, so every sale and booking counts towards the right campaign.

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Answered in seconds, any hourThe ad saved on every leadSales and bookings per campaign
Customer smiling at her phone over a coffee, chatting with a businessFROM YOUR AD · ANSWERED
Chat started from your adRoofing week: gauge 28 from KES 850 a sheetHi, is the roofing offer still on?
Source
Click-to-WhatsApp ad
Campaign
Roofing week
Need
60 sheets · Kitengela
Lead created · sent to Brian
Chat started from your “Roofing week” adAnswered in 6 secondsAd headline and campaign saved on the leadLead created · Source: Click-to-WhatsApp adDeposit paid · KES 54,000 counted to Roofing weekFollow-up started for Water tanks leadsAd spend synced from Meta

Running customer conversations for WhatsApp-first businesses

  • Vsquared Networks
  • Bizflow
  • Kings Mabati
  • Wave Link Networks
  • Game Changer
Where ad spend leaks

You paid for the tap. Then the chat went cold.

An ad that opens WhatsApp only works if someone answers, asks the right things, and remembers which ad brought the customer in.

PROBLEM 01The reply comes too lateSomeone taps your ad at 9pm. By the time anyone answers the next morning, they’ve bought somewhere else.
ACTACT answers in seconds, at any hour, in the chat the ad opened.
PROBLEM 02Forms lose peopleEvery page and form between the ad and a real answer is another place to give up.
ACTThe ad opens WhatsApp. ACT asks your questions one at a time, in the chat.
PROBLEM 03Spend you can’t traceMeta counts the chats your ads started. Your sales are recorded somewhere else, so no one can say which campaign paid for itself.
ACTEach lead keeps its campaign all the way to the sale, next to what you spent.
How it works

One tap, followed all the way to the sale.

Step through what Amina sees on her phone, and what Nautix records at each point, from the ad to a paid deposit.

Instagram9:04 pm
KHkilelehardwareSponsored
Send messagekilelehardware Box-profile and tile sheets cut to length. Free delivery in Nairobi this week.
Step 1 of 5Amina taps your adShe sees your Roofing week ad on Instagram and taps Send message. There is no form and no landing page.
What Nautix has recordedNothing yet. The record starts with her first message.
Results per campaign

Not just chats started. Sales and bookings.

Meta tells you how many chats an ad started. Nautix adds what happened next, so you can see which campaign pays for itself and which one to stop.

Click-to-WhatsApp campaignsKilele Hardware · last 30 days
  • Roofing week
    SpendMETA
    KES 48,000
    Chats startedMETA
    412
    Leads
    156
    Won
    23
    Revenue
    KES 624,000
    Return
    13.0×
  • Water tanks sale
    SpendMETA
    KES 36,000
    Chats startedMETA
    298
    Leads
    97
    Won
    9
    Revenue
    KES 171,000
    Return
    4.8×
  • Free site visit
    SpendMETA
    KES 22,000
    Chats startedMETA
    140
    Leads
    61
    Won
    6
    Revenue
    KES 402,000
    Return
    18.3×
Water tanks starts plenty of chats but few sales. Roofing week returns 13 shillings for every one spent.
Spend and chats started are synced from your Meta ad account. Leads, sales and bookings come from Nautix, so each one is counted against the campaign it came from.
What you set up

Run ads in Meta. Nautix handles the chats.

See the whole Sell moduleLead qualification
Your ad accountConnect it and Nautix reads your campaigns, ad sets, ads and daily spend. You keep running ads in Meta Ads Manager.
Leads from ad chatsEvery chat from an ad becomes a lead with its source and campaign. A customer already in your pipeline gets the ad added.
Your questionsChoose what ACT asks people who come from ads, and which answers it fills in on the lead.
RoutingAd leads go round-robin to online reps, or to the team or branch you choose.
Follow-ups by campaignLeads from a campaign can join a follow-up sequence that stops when they reply or book.
ReportsLeads, deals won, revenue and return on ad spend per campaign. Bookings and cost per booking too.
FAQ

Click-to-WhatsApp questions.

What businesses ask before they point their ads at ACT.

ACTStill have a question?

Ask ACT, running on this site, or bring your current campaigns to a 20-minute Workflow Review.

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Yes. A Click-to-WhatsApp ad on Facebook or Instagram opens a WhatsApp chat with your business, and ACT answers it. The ad’s details come with the first message.

No. You create and run them in Meta Ads Manager as usual. Connect your ad account and Nautix reads your campaigns, ad sets, ads and daily spend, so it can match each chat to its campaign.

Yes. You see leads, deals won, revenue and return on ad spend for each campaign, and bookings with cost per booking. Spend and chats started come from Meta. Leads, sales and bookings come from Nautix.

Chats from ads are still tagged with the ad they came from, with its headline and text. Campaign names and spend fill in once the ad account is connected.

Yes, if you set it up. A follow-up sequence can enrol leads from a particular campaign, and it stops when the customer replies or books.

Yes. Every ad chat is in your team inbox, marked with its campaign, and anyone on the team can take over at any point.

Start with one workflow

Make your next campaign count in sales.

Show us the ads you run today. We’ll set up the replies, the questions and the campaign reports, and show you what each campaign really brings in.

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ACT · completed actions0 of 4 done
“Is the roofing offer still on?”ACT is on it
“Price for a 5,000 litre tank?”
“Can someone visit my site Friday?”
“Do you deliver to Kitengela?”