Serve · Help desk · Response targets & routing

Every customer gets an answer on time.

Set how fast tickets must be answered and solved, count only the hours you’re open, warn before a target slips and send each ticket to someone who can take it.

First reply, next reply, resolutionCounts only your working hoursLeast busy person, never past their cap
Customer looking at her phone, still waiting for a reply
#4819 · NEXT REPLYDue soon14:00Target 1 h · High · Billing
First reply in 6 min · target 30 minDue soon · 42 min leftPaused · waiting on customerEscalated to Level 2 · team lead notifiedAssigned to Peter W. · least busyAfter hours · sent to the evening groupResolved in 3 h 20 · target met

Running customer conversations for WhatsApp-first businesses

  • Vsquared Networks
  • Bizflow
  • Kings Mabati
  • Wave Link Networks
  • Game Changer
How the clock counts

A fair clock counts the hours you’re open.

Grace wrote at 20:40 on a Friday. Switch the two settings and watch whether the team met its targets.

Fri 20:00MidnightSat 07:00Sat 15:00
Working hours Paused, waiting on customer Arrived · first reply · resolved
  1. Fri 20:40Grace writes on WhatsApp: no internet
  2. Fri 21:00Working hours end
  3. Sat 07:00Working hours start
  4. Sat 07:25First reply from Peter W.
  5. Sat 07:30Asked for a photo of the router · waiting on customer
  6. Sat 11:30Grace sends the photo
  7. Sat 14:00Line fixed · resolved
Policy settings
First reply · counted time45 minMet · target 1 h
Resolution · counted time3 h 20Met · target 6 h
Response targets

Three clocks on every ticket. Set per policy.

First reply, next reply and resolution. A policy matches a priority, a category or a customer segment, and keeps its own business clock.

BUSINESS CLOCKWorking hoursMon–Sat · 07:00–21:00Time zoneAfrica/NairobiHolidaysChristmas Day · Boxing Day · New Year’s DaySpecial days24 Dec · closes at 15:00
Business customersCustomer segment: BusinessCounts 24/7
PriorityFirst replyNext replyResolve within
Urgent15 min30 min4 h
High30 min1 h8 h
Medium1 h2 h1 day
Low4 h8 h3 days

Sample targets. Every value is yours to set in Support Setup.

Due soon, then escalated

Warned before it’s late, raised when it is.

Tickets inside your due-soon window (60 minutes unless you change it) move to Due soon and can raise an at-risk alert. If a target is still missed, an escalation rule raises the level and notifies a person or a group.

First reply missedResolution missedAny target missed
On trackNext reply in 1 h 20Ticket #4819 · High · Billing · Joy N.
Routing

Who gets the next ticket? Try it.

Pick how the queue assigns, then send tickets in. Joy is away and Brian is at the cap of 8, so they’re skipped.

Waiting for a ticket
Mercy A.4 of 8Brian T.At capJoy N.AwayPeter W.2 of 8Ann M.5 of 8Unassigned0 waiting
Routing rules · first match wins1Channel is Instagram→ Sales groupFallback: Front desk queue2Message mentions “invoice”, “M-Pesa” or “refund”→ Billing queueFallback: Front desk queue3Message mentions “LOS” and “red”→ Technical queueFallback: Field ops group4Contact is Samuel Kiprop (VIP)→ Joy N.Fallback: Billing queue
After-hours groupOutside working hours, new tickets go to the evening team.Most open tickets per personA cap per queue, so nobody is buried.Queue profilesEach queue has its own strategy, cap and hours.
FAQ

Targets & routing questions.

What team leads ask before they set targets for their queue.

ACTStill have a question?

Ask ACT, running on this site, or bring your current targets to a 20-minute Workflow Review.

A first-reply, next-reply and resolution target for each policy. A policy can match a priority, a category or a customer segment, so business customers or billing questions can have their own targets.

Only if you want them to. Turn on business hours for a policy and the timers count your working hours, holidays and special days only. A policy for business customers can count around the clock.

With “pause while waiting on the customer” on, the timer stops when the ticket is waiting on them and starts again when they reply.

Tickets inside your due-soon window move to the due-soon view and can raise an at-risk alert. When a target is missed, escalation rules can raise the ticket a level and notify a person or a group.

Each queue chooses least busy, take turns or leave in the queue. Auto-assignment only goes to people who are available, online and under the queue’s cap. Routing rules can send tickets by channel, by words in the message or for a specific contact, with a fallback.

Start with one workflow

Hit your targets without watching the clock.

Tell us your hours, your teams and the promises you make customers. We’ll set up the policies, queues and escalations.

Free trialNo card requiredOfficial WhatsApp Business Platform
ACT · completed actions0 of 4 done
“No internet since last night”ACT is on it
“Is the 50 Mbps plan available?”
“Paid twice for one invoice”
“Still waiting for a reply”